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Victoria Sponge Cake

It is the final day of National Baking Week so we felt that it would be rude not to mention the famous Victoria Sponge Cake and take the opportunity to be inspired. Afterall, there are no calories on a Friday

Victoria Sponge Cake is one of the most quintessentially British bakes that can be found. The Duchess of Bedford, one of Queen Victoria’s ladies in waiting, is thought to be the innovator of Afternoon Tea, where the Victoria Sponge found its fame. The menu consisted of assorted small cakes, sandwiches, sweets and teas –Queen Victoria simply could not resistandso Afternoon Tea was born. The Queen’s Afternoon Tea was by no means a casual event, however, as Queen Victoria and her ladies would enjoy their tea and cakes in their extravagant formal dresswear in the late 1800s. The famous sponge, however, did not gain Queen Victoria’s name until later in her life. Historians suggest that it was at Osborn House, Queen Victoria’s residence on the Isle of Wight, where the famous sponge was crowned her namesake.


The classic Victoria Sponge Cake consists of two layers of wonderfully light sponge, sandwiched with lashings of lavish jam and cream. We recognise that longevity is incredibly important when it comes to baking, however, so we have adapted the famous Victoria Sponge to include sweet, fluffy buttercream as opposed to pesky fresh cream. We also know how important it is to make sure that your products stand out from the crowd so we have decided to give Victoria Sponge a face lift! We used a circular nozzle on our piping bag to make fluffy, buttercream peaks on top of our sponge, alongside some strawberry slices to add a pop of colour.


We offer all of the ingredients to make your perfect Victoria Sponge Cake, or ours! A great Victoria Sponge Cake is always a winner on the shelf and its simplicity makes it a profitable line for any bakery. Call your nearest depot to order the ingredients to satify your latest baking inspiration.


Basildon: 01268 293 634

Bristol: 01179 827 650

Hunslet: 01924 223 710

Livingston: 0141 473 1621


Until next year, National Baking Week!

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Luxury Malteser Cake

It is National Baking Week! 

National Baking Week began on 14th October this year, encouraging the nation to wipe the dust off of their mixers and join the baking craze. We, of course, alongside our customers, always have baking at the forefront of our mind.


National Baking Week was founded in 2007 by Pyrex whose aim was to encourage those at home to buy their sugar, pick up their spatulas and bake – regardless of ability. Baking has always been a much-loved hobby across the UK and this is not set to decline. Amongst the endless baking and cooking shows on our screens, can anyone really resist the urge to create their own sweet treat?


We decided that there is no better time to experiment so we started baking. We want to show our customers how important their time is so we made it our mission to produce a treat that requires minimum effort for maximum results. Our Luxury Malteser Cake recipe will ensure that you can maximise your profits by spending less time in the kitchen whilst still producing the tastiest, quality products. Time is not just important in the kitchen, however, so we want our customers to be able to use our ‘One Stop Shop’ to make life that little bit easier. There is no need to call your chocolate supplier or flour supplier separately any more – we are here to save that extra time on ordering, whilst still saving those extra pennies and pounds.


In this recipe, we have utilised a small number of ingredients for maximum impact – resulting in an almost fudgey texture with a sweet, chocolatey finish. Try out our Luxury Malteser Cake today! Download here!


New blends of cake mix.

This month Artisan's choice will launch a new range of carefully developed caken mixes.

The range will include:



Choc Muffin

Madeira Cake Mix

Plain Muffin

Creme Cake Mix

Web Update

We are currently updating our stock on the launch of our new 2019 Brochure.

This is exciting times for BFP, and we will be keeping you up to date with daily blogs.

Anything questions or queries contact us on :